In setting the list price for your home, consider the following pricing factors

	If you set the price too high, your house won’t be selected for showing, even if it is much nicer than others in the area.
	If you set the price too low, you'll short-change yourself. Your house may sell quickly, but perhaps it could have sold at a higher price.

To determine the proper list price, contact Lee and Russ and have them provide you with the following:

	Comparable sales information.
	Analysis of market conditions.
	Estimate of your net proceeds.

About "Comparable Sales"

No matter how attractive and polished your house, buyers will compare its price with other homes on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in neighborhoods like yours.

We can furnish sales figures for those "comps" and suggest a listing price. The decision about how much to ask, though, is always yours. The list of comparable sales we bring to you, along with data about other houses in your neighborhood presently on the market, is part of a "Comparative Market Analysis (CMA)." To help in estimating a possible sale price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.

This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee. The CMA provided by us, at no cost to you, will include properties currently listed for sale and those currently pending sale.

In most cases, our CMA will provide enough information to let you set a price. A formal written appraisal (which may cost a few hundred dollars) can be useful if you have unique property, if there hasn't been much activity in your area recently, if co-owners disagree about price, and any other circumstance that makes it difficult to put a value on your home.